Curiosity Knows No Boundaries

Mr Joe Talisic "Proudly Pinoy" Logo Design Competition Winner

This is Mr. Joe Talisic The Winner
When Mr Joe Talisic dropped by at office of Proudly Pinoy for the handover of the prize money, They took the opportunity to interview him the creator of the winning entry Proudly Pinoy Logo Competition. During the competition, Mr Talisic submitted his entries only under a nickname ("XYJ"), and did not include a link to a web site, blog or home page, so his identity remained a mystery. Moreover, two of his three entries drew on themes from the Katipunan and fight for independence. Consequently they were surprised to find out that Mr Talisic is actually a close neighbor in Cebu City, hailing from Guba, a mountain barangay a little further up the hills from the Proudly Pinoy office in Barangay Bacayan, in the Talamban area.

Joe's First Entry

The Winning Entry

Joe's Third Entry

Q: So you're from Cebu?
A: Yes, I was raised in Guba.
Q: A sparsely populated
mountain barangay of Cebu.
Yet two of your entries had a
theme commonly associated
with the Tagalog area. I mean,
in Cebu the national symbols
are Lapu-Lapu, or Magellan's
Cross. But you chose Aguinaldo
as the theme for your first and
third entry. So that's why I am
surprised to discover that
you're Bisaya.
A: I really like my first entry.
I wanted to show "the
Philippines at heart."
Q: So that's why the star with
the "P" is on Aguinaldo's left
chest, where the heart is...
What software did you use to
make the winning logo?
A: Adobe CS3 Package. On a
Q: What inspired you in the
creation of logo?
A: I'm a creative [person], and
I wanted to make it unique. I
wanted to express nature in
the Philippines, and used the
concept of a shell, to symbolize
both the humanity and natural
bounty we have in the
Q: A shell? It's not a hand?
A: It is a hand. It is a hand,
symbolized by a nautilus shell,
holding the flag.
Q: And the gentle way
hand cradles the sun, it
evokes love, and warmth,
and caring, which are traits
more important in the
Philippines than in any other
country... Filipinos often don't
realize that family ties here are
stronger than in other
countries, that Filipinos care
more for each other than do
other people. It's  what makes
Filipinos special.
A: [Nods]
Q: How long did it take you to
make this logo?
A: I did it in one night.
Q: One night? You prefer to
work at night?
A: I did it after work. Actually
then it was revised two times.
Q: What is your work?
A: I work as a senior art
directorat an advertising
agency in
Doha, Qatar.
Q: So right now you're on
A: Yes, I'm flying back to
Qatar next week. I'm on a
two-year contract, just
finished one year.
Q: How can you design
artwork in Arabic? Do you
speak Arabic?
A: We have teams of
designers, both English-
speaking and Arabic.
First we design it in
English, thenthe Qatari
designers convert it to
Q: Do you design logos
as part
of your job?
A: Yes, one of my
creations was selected
by Logo Lounge for a
book to be published
in 2008.
Q: Wow. By the way,
belated congratulations
on winning the Proudly
Pinoy contest.
A: Thank you. I wasn't
sure if I would win. So
many entries, and
many had web pages...
Q: Your entry didn't
stand out atfirst, because
it is subdued ande legant,
and not very loud. But
it withstood the test of
time. It had an inner, quiet
beauty. How did you get
into graphic design?
A: I was at first interested
in Japanese animations.
Later Ibecame a core
member of Cebugrafika,
the group of graphic artists
organized by Norman Nimer.
I'm not a Fine Arts [major].
Q: What about experience
work-wise here in the
A: I worked for the
Aldeguar group of companies...
Q: Island Souvenirs!
A: Right.
Q: I bet that was good training.
A: Yes it was. And I also did
some graphic design work for
Penshoppe, before going
Q: Do you have some advice
for aspiring young graphic
A: I don't consider myself good
enough, I'm still in the process
Q: [Interrupts] Oh come on...
Any advice for those who want
to design good logos?
A: Focus on the purpose of
the graphics.

Note: The interview was
on July 21, 2007. Since
no tape recorder was
available, the wording
has been paraphrased
from a shorthand
transcript and may
not necessarily be
100% accur

Copyright 2007

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